Jenny Burns

Jenny Burns is the CEO of Magnetic, an independent innovation and design consultancy helping organisations design better futures by solving complex commercial, customer and societal challenges.

Over a career spanning almost 30 years, Jenny has built a reputation as a changemaker, working with executive teams to unlock growth, transform organisations and create products, services and experiences that deliver measurable impact. She has worked with global brands, government, charities and ambitious scale-ups, combining strategic thinking with practical delivery to help organisations move from ideas to action.

In 2024, Jenny led the sale of Magnetic before buying the business back in a management buyout, returning it to independent ownership. That experience has given her a unique perspective on entrepreneurship, growth and leadership in an era where AI is reshaping every industry.

Under Jenny's leadership, Magnetic has worked with organisations including Mars, PepsiCo, Google, Bupa, HSBC, Boots, Legal & General, Innovate UK, Nottingham Building Society and the RSPCA, helping them tackle challenges ranging from product innovation and customer experience to AI adoption, organisational transformation and future strategy.

Before founding Magnetic, Jenny held senior leadership positions across a number of global organisations including RSA, Barclays, Centrica, British Gas and O2. Her background spans communications, marketing, customer experience, innovation and business transformation, giving her a rare ability to connect strategy, culture and execution.

Jenny is a regular keynote speaker, writer and commentator on innovation, leadership and the future of work. She is passionate about ensuring technology enhances, rather than replaces, human potential, and believes the organisations that succeed will be those that combine creativity, curiosity and commercial thinking to solve the problems that matter most.