Leading with Passion and Purpose: A Spotlight on IWF UK Member Chloe Hoggard

New IWF Member, Chloe Hoggard, - Vice President, Head of MuleSoft Public Sector UKI at Salesforce; leads transformational work at the intersection of technology and public service. Chole’s insights are a compelling reminder of how women are redefining leadership—rooted in empathy, authenticity, and a deep sense of mission.

“As a woman leading in technology and government, I approach leadership with passion and purpose. I don’t conform to traditional, hierarchical models of authority. I lead differently—empathetically, inclusively, and with a strong focus on impact.”

With responsibility for public health and social welfare within the Department for Work and Pensions (DWP) and the Department of Health and Social Care (DHSC), this member’s work affects millions. But her motivation is deeply personal.

“I’m a mother. That shapes the way I see the world and fuels my commitment to reforming public services. The connection is emotional as well as professional—it’s what keeps me going during the tough moments.”

Her leadership is marked by clarity of intent. That purpose not only drives her resilience but strengthens her decision-making and inspires those around her.

“I’ve learned to push through resistance because the outcomes matter. The spark of passion helps me ideate creative solutions to real-world problems—solutions that improve citizens’ lives through technology.”

That passion, she explains, is not always bold or vocal. Sometimes, it’s quiet and steady.

“It’s a steely determination that carries me through moments of doubt—when I’ve asked, ‘Am I enough?’ The answer is yes. I show up, again and again.”

As a woman from an underrepresented minority group, she is also committed to amplifying the voices of others and building pathways for the next generation of women leaders.

“I leave the ladder down. Leadership isn’t just about who gets a seat at the table—it’s about bringing others with you. That emotional lift can be heavy, but it’s necessary.”

Her leadership is grounded in values: prioritising long-term impact over short-term wins, sustainability over speed, and collaboration over competition.

“We still face bias, especially when we lead visibly. But challenges deepen my resolve. I know that transforming systems requires passion, persistence, patience—and vision.”

Redefining Leadership

Chloe’s experience reflects a broader shift in how society views leadership—moving toward ethical, human-centred models that prioritise influence over status.

“Leadership is not your position or title. It’s your ability to influence—and that influence can come from within or outside the system.”

She closes with a message of encouragement to women and girls:

“We are enough. We are stronger together. When we rise and build bridges for others to cross, we change not just organisations—we change futures.”